CorporateSucroCorp Press Release
SucroCorp Launches Integrated Consumer Systems Division
A new division brings ingredient supply, formulation science, distribution planning and consumer analytics under unified management.
SIOUX FALLS, S.D.
SucroCorp today announced the formation of Integrated Consumer Systems, a division combining ingredient supply, formulation science, distribution planning and consumer analytics under unified management.
The division consolidates functions previously distributed across four business units. Its stated purpose is to manage the company’s activity as a single connected system rather than as a set of independent commercial relationships.
“We have historically thought of ourselves as a supplier,” said Gerald H. Lindqvist, Chief Executive Officer. “That description is no longer sufficient. What we operate is a system that begins in a field in Iowa and ends at a kitchen table, and it performs best when every part of it is planned together.”
Integrated Consumer Systems will hold responsibility for:
- Ingredient supply planning across all served categories
- Formulation science and technical customer service
- Distribution scheduling and terminal capacity allocation
- Consumer analytics, panel operations and population response modeling
- Coordination of designated internal research programs
Certain programs assigned to the division are held under internal classification and are not described in public materials. General information about SucroCorp’s research activity is available on the innovation page.